10 Ecommerce SEO Tips for Small Business

by MYB Agency | Jun 17, 2021 | Digital Marketing

10 Ecommerce SEO Tips for Small Businesses

The rise of ecommerce has made it easier than ever for small businesses to make a name for themselves in the industry. In fact, it has also made it easier for stores of all sizes to compete with larger brands. However, ecommerce isn’t a game of luck – it’s about being smart. In this post, we’re going to look at 10 ecommerce SEO tips for small businesses.

Ecommerce SEO Tips

SEO for Ecommerce

The most important thing to remember when it comes to ecommerce is that it’s a tactic, not a strategy. What you’re doing to promote your ecommerce stores will always be different from what you’re doing to promote your brand. That’s because the type of content you promote in ecommerce will be different from the type of content you promote in your brand-specific ecommerce store.

So, here are some quick tips to help you SEO your ecommerce store and get more visitors: Use Keywords I know this sounds obvious, but do you know the big, dirty secret of SEO? Your first page (or main page) is all about keywords. While it may not be on there in the same way it is in your brand-specific site, it should be important enough that people spend time on it.

Keyword Research

Researching keywords is a crucial component of your ecommerce SEO strategy. It’s not only important to keep up to date with the most relevant and active keywords to optimize your site for, but also to keep an eye on the overall search terms. If you notice the search terms suddenly increasing, that’s something you need to keep an eye on. SEO Tools Because there’s so much data out there, having SEO tools to access is a must.

These tools let you check out what your competitors are ranking for in order to see where you can beat them. We use WordStream and SpyFu to monitor the quality of the content on our site and to make sure we’re providing the best possible experience to our visitors.

Optimized Product Titles

It can be difficult for a small business to dedicate time and resources to SEO. But doing so will help your ecommerce website become an essential part of your customer’s purchase experience. With that in mind, it’s vital that you use your product title to its full potential. Why? Well, it will help you rank your website in the SERPs. And that is absolutely vital. If you don’t have the tools, it’s not a simple task to do SEO on your website.

And that can be detrimental to the success of your business. But we’ll show you 10 easy SEO tricks that will transform your product title. Tell Efficient Stories Every shopping cart contains different types of information. For example, a shopping cart has the title, category, currency, and purchase amount information.

Optimized Product Content

No matter what kind of product you’re selling, you’ll want to do your best to appeal to your customers’ needs. The simple answer? You need to make sure your content is optimized. One of the most important parts of your ecommerce strategy is optimizing your product page, or product description.

You can achieve a lot by optimizing your product descriptions. For one, by optimizing your product descriptions, you make it much easier for buyers to understand what they’re getting. This is vital to increasing conversion rates and sales, as customers are more likely to make purchases if they have clear information on what you’re offering.

Optimized Product Images

One of the most important things a store has to offer is its products. This is why it’s vital that their images are clear and concise. They need to be visually appealing and striking. However, not all images are created equal. Here are some common mistakes that store owners make: Using an image that is too large or too small. Using an image that isn’t an actual product. Using an image that doesn’t fit on the page.

Don’t let these common mistakes scare you. With a little research, you can easily avoid them. Here are some tips for optimized images: Look for images with a high resolution. This is an important metric because it is used to determine how large the image will be when resized for use on a smaller, device-specific site.

Optimized Product Variations

Just because a lot of shoppers like your product, doesn’t mean they’ll buy it from you. To attract customers to your store, you need to find other ways to stand out from the competition. One way to do that is to offer highly specialized products that are tailored to different areas of the industry.

And although many of your customers may not know which parts of the industry need these products, it’s up to you to bring them to the forefront. For instance, if you sell gift items, consider offering a different gift choice for each occasion, whether that’s one day or year round. Try to offer several options to your customers and you’ll find that you’ll be able to help them out, even if they don’t know what they need.

Optimized Product Descriptions

There are so many ways to optimize a product description for customers. However, you want to make sure that your customers have a good experience, and that they’re directed to a purchase decision before they click through to your site. Because that’s what it’s all about. Offer Customer Reviews Customer reviews are one of the most important things to optimize when it comes to ecommerce.

As a small business, you can’t afford to take chances by ignoring what’s in front of your customers’ eyes. Make sure that you offer customers a convenient way to share their experiences and reviews. You can even allow customers to pay for reviews on your own website. How to Get Customer Reviews Small businesses that take the time to offer customer reviews are going to win out in the long-term.

Optimized Product Listings

The single most important thing you can do to increase conversion rates is make sure you’re adding the right keywords to your product descriptions. By doing this, you’re effectively boosting the potential of a sale. Google uses product descriptions to serve up search results, so make sure they’re adding the right search terms to them.

First of all, make sure you’re actually including the correct keywords. You can’t create a sentence, then make your keywords come out of that sentence. You have to actually type your keywords into the product description. Here are some tips to make sure you’re adding the correct keywords to your product descriptions.

Optimized Product Reviews

Reviews and testimonials are extremely important to an ecommerce site’s success. In fact, they can make or break a customer’s first impressions. To ensure a positive experience from the beginning, you need to make sure that your customers know that your products are of high quality.

This is easier said than done, of course, as brands often struggle to make their products stand out. To attract consumers, you need to provide positive, helpful reviews and content for them to find. Optimized product reviews are one of the best ways to create that content. To create them, try following a few tips. Create special product reviews pages for higher-end products. Create a clear content path for users to follow that highlights the main features of the product.

Conclusion

As online shopping continues to explode in popularity, it’s important for small business owners to know how to maximize their return on investment. With that in mind, the advice above should help you do just that.

Logo Design Tips

by MYB Agency | Jun 16, 2021 | Digital Marketing

Logo Design Tips

A good logo defines what the business is about. A logo is the image that represents the company, and can be anything from a symbol to a word to a drawing. And it needs to reflect the company’s values, mission, and brand. But it’s not an easy task to design a logo that’s timeless and effective.

What is a logo?

A logo is simply the image that represents the company. It can be a word, image, or symbol, and represents the brand, so this image will be used in all communications, packaging, and materials. In other words, your logo is an identifier for your brand. You can create a logo from scratch, or you can use a design service. It’s entirely your choice. Some service brands will use multiple designers, or even combinations of designers and templates, to provide you with hundreds of options to choose from.

Why do I need a logo?

If you have a product that will be used over time, a logo is your opportunity to market your product to the public and generate brand recognition. But without a logo, it’s very difficult to achieve the result you want. Designing a logo means doing a ton of research, and researching your target audience.

And it’s important that you make a good logo. A poor logo isn’t going to be of much use. I know the pressure of needing a logo now, but it’s best to save up some cash for the future. But if you can’t hold off until you’re sure you’re going to do well with your business, the same thing applies. You need a good logo. So what’s the best way to start? I’m going to show you exactly how to design a logo step-by-step. 1.

What does a logo look like?

Where is a logo placed? What goes in a logo? Is a logo your brand? But don’t worry, we’ve put together a comprehensive guide to help you understand how to design a logo in nine easy steps. And if you’re struggling with the first step that’s fine too. If you’re still not sure what a logo is, here’s what you should know before trying to design one.

A logo is an image that represents the company. It can be anything from a symbol to a word to a drawing. And it needs to reflect the company’s values, mission, and brand. So, what goes in a logo? Well, in the past, many people believed that a logo was just the logo itself.

How do I design my logo?

Here’s a step-by-step guide to creating a perfect logo. First, you need to consider your brand. Is it a restaurant, real estate agency, furniture store, or even a tech company? The logo should represent your brand’s image, so the logo itself must be able to convey who the company is. Second, decide what kind of logo you’d like your logo to be. Most startups opt for a wordmark to represent their company name.

A great example of this is the creator of Common Slack. Third, decide whether your logo will be in upper or lowercase. Some people believe that putting all caps is more effective and stand out in crowded social media feeds. But using lowercase is a way to save space and to look refined. Fourth, consider how you want the logo to be styled.

What should my logo include?

What should the logo be? How should I handle variations in color and typefaces? In this article, I’ll walk you through everything you need to know to develop a logo for your business that’s right for your industry and budget. A complete guide to designing your own logo: step by step Let’s take a look at what makes a good logo.

To answer this, let’s first look at what makes a bad logo. What is a bad logo? A “bad” logo looks amateurish and dated, and doesn’t reflect the company’s business or product. It’s a common mistake people make when they first start designing a logo, and even when they get it right.

How many colors should my logo be?

Should I use a logo or a symbol? Should I use one or two colors? How should I draw the logo? Where do I get inspiration for a logo? Do I need to hire a professional designer? These are just some of the many questions you may ask yourself when it comes to your company’s logo design.

However, if you have no idea where to start, I’ve done the hard work for you. Below is a step-by-step guide on how to design a logo. So, let’s get started… Learn How To Design A Logo By Following These 6 Steps The logo of the company you’re interested in designing is one of the first things people will see when they’re browsing your website or shopping in your store. While you can design it in Adobe Illustrator, InDesign, CorelDraw, or Sketch, you’ll need to pay a professional designer for it.

Conclusion

When you’re starting a new business, your new logo will become the most important representation of the brand. So it’s crucial that you get it right. I’ve gathered the most important tips for making a logo from over 25 of the best logo designers in the world. Take this step-by-step guide to design a logo today. 1. Who is the client and what are their objectives? This is the first question that you should ask to be able to think clearly.

Are you designing a logo for your own business or a client that has a big scope? Ask yourself this question to determine the client’s objectives and business needs. Your needs may not be similar to the client’s needs, and that’s ok. What you can do is give a clear, simple statement to the client to help them in designing their logo.

11 Effective Website Design Tips for Small Businesses

by Jvalin Sonawala | Jun 11, 2021 | Digital Marketing

Did you know that 75% of people form an opinion of a website based on its design?

First impressions count, and nowhere is that more important than on your digital platforms. But do you know what a well-designed website actually looks like?

A number of factors come into play when designing the perfect webpage. Read on as we discuss 11 must-know website design tips from our experts. 

1. Keep It Simple

It can be enticing to fill your website with everything you have to offer a potential lead. You can have pop-ups offering sales, bold news items, banners advertising new products, and many more.

However, all this does is confuse the visitor. 

Keep your website simple and uncluttered. Make sure that when people arrive, they see what your overall mission and service are. After this, easy, well-placed navigation should drive them on instead of having everything on one page. 

2. Make It Mobile Responsive

Nearly 40% of e-commerce purchases are made on mobile phones. Just because your website is easy to navigate on a desktop does not mean it will be on the screen of a cell phone.

That is why you need to be responsive when designing a website.

Mobile responsive websites adapt to fit the screen they are viewed on. They may change button sizes, or resize text and pictures. This enhances the user experience and is a sought after SEO factor by Google. 

3. Use a Visual Hierarchy

Have you ever noticed how all the boring information, like legal information and contact details, are at the bottom of a webpage in small text?

This is because most websites employ a visual hierarchy to draw the eye down the webpage. It involves putting the largest items at the top and making them smaller the further down the page you go. 

For example, your large images and most important headers should be at the top of the page. This should be followed by less important headers and images, in smaller proportions.

4. Use Colour Theory

There are numerous papers and studies on the impact of colour and how it is perceived. There have been even more studies on how this works in a marketing context. The bottom line is that the colours you choose to have on your website can have a huge impact on the image visitors get of your company. 

For example, red signals energy, urgency and excitement. Blue induces feelings of trust and security. 

You may have explored some of this when you did your company branding. However, if not, you should speak about it with a web design agency that can decide the best course of action. 

5. Text

The text design not only says a lot about your business but should increase readability. If you pick fonts that don’t work well together or background and text colours that clash, it can start to look very messy.

Start by limiting yourself to two fonts. One should be for headings and one for the body. Ideally, choose serif and sans serif fonts that work well together. 

You also need a reasonably sized font for readability. 14 is the standard measure for a webpage body. Over 16 should be reserved for headers only. 

6. Showcase Products and Services Well

When selling a product or service, you have less than a few seconds until people decide if they will buy. You need to do everything you can to make it easy for them to see and want the product. 

Make sure you have great images. If you have to pay to have them done professionally, they’ll be worth the return on investment. 

Ensure the heading description or each product has everything the customer needs to know. After this, bullet point key features to make each page easy to skim. 

7. Make It Fast

A speedy website is important for two reasons. The first is that many people will look elsewhere if your website loads slowly. They will also be unlikely to return to your page for future transactions. 

Second, the amount of time people stay on your site and look around is the bounce rate. This is a measurement used by Google for SEO purposes, as is the site loading time. A high bounce rate equals bad news for your SEO.

8. Visible Contact Details

For any product or service, make sure people can contact you easily.

Display emails, direct numbers and addresses all within easy reach of the visitor. You can enhance this with modern chatbots and FAQ sections to aid customer queries. 

9. Use a Call to Action

A call to action (CTA) is an instruction to a reader or website visitor on what they should do next.

It can be as simple as telling them to call a number for services or inviting them to read an article to find out more information. It stops the visitor from getting lost and going elsewhere.

Very often, buttons are a great way to make a CTA stand out. Use language that tells them about the benefit of following the action, such as providing discounts or giving them more information. You should also use standout colours for the buttons. 

10. Add Testimonials

Testimonials are a great way to build trust with visitors.

However, the trick is to use them sparingly and not fill a whole page or section with them. Instead, spread customer testimonials throughout your website so people get a small taste wherever they go. 

11. Use the Rule of Three Clicks

The rule of three clicks is a secret used by the best business websites. Any visitor to your website should be able to find any information, product or service within three clicks on the page.

If something takes four clicks to reach, then a redesign is in order. 

Implementing Website Design Tips

Despite an understanding of these website design tips, it can be tough to put them into practice. While it may be worth trying on your own, the expertise of an experienced web design agency is invaluable. 

Your first stop should be Market Your Biz. We have solutions for all of your digital marketing needs. Click here to see our excellent range of web design services and let us help build your online business. 

Social Media Marketing for Small Business

by MYB Agency | Jun 6, 2021 | Digital Marketing

6 Tips For Social Media Marketing For Small Businesses

Social Media Marketing for Small Businesses: If you’ve been around social media at all, you’ve seen the explosion of small businesses using social media to market their business. But it can be a daunting task to navigate the world of social media marketing. So, we’ve created a list of 6 tips for SMBs to help them successfully grow their business and get the most out of social media.

6 Tips For Social Media Marketing

Have a good way to share links and information with your followers. Make sure that you use the content that you put out on your social media pages in the most meaningful and engaging way. It’s the main difference between a quality social media marketing strategy and an amateur one. Make sure you use the most effective ways to get the most out of your social media marketing, such as likes, comments, shares and retweets, depending on the niche you’re marketing to. It is important to be active and make use of the various platforms that are out there. Of course, keep it short. Share content that’s relevant to your target audience and that they want to read. Make sure you share the content that your target audience finds most interesting and relevant to their needs.

Tip 1- Create a Social Media Strategy

Creating a social media strategy is the first step to successfully marketing your business. This includes: Finding your brand’s audience – it’s easy to market to people who share your products or services, but what about people who just want to be informed? You have to find them, too. – it’s easy to market to people who share your products or services, but what about people who just want to be informed? You have to find them, too. Producing and posting content on a regular basis – this is not something you can outsource to another company, you need to develop content and promote it in your own way. And posting can be a lengthy and often time-consuming process. So if you can’t do it, ask for help and delegate.

Tip 2 – Spread Your Content

Since there are so many social media sites and platforms, you’re going to have to do some content creation. Here are a few tips on how to do that in the right way. Website Content: Start by creating blog posts that are about an active topic that your audience may be interested in. These can include everything from the latest marketing trends to the most effective tools in the market. Start by creating blog posts that are about an active topic that your audience may be interested in. These can include everything from the latest marketing trends to the most effective tools in the market. Podcasts: I’ve never been much of a podcast person but I do recommend that you take a look at this guide to creating a podcast if you haven’t already.

Tip 3 – Engage With Your Audience

Social media marketing is all about engaging with your audience. This can be done with Facebook, Twitter, Pinterest, LinkedIn, Instagram, and a number of other social media platforms. However, if your audience is made up of people who follow certain sites, then it’s important that you have a strategy in place to connect with them. This can be in the form of: Cross-platform partnerships such as Pinterest promoting your Instagram posts. Share content to your Facebook, Twitter, Pinterest, Google+ and Reddit networks. Do some research on a topic relevant to your industry or niche. Invite your audience to engage with you. If you do this correctly, you will reach more people and gain an audience of people who are also interested in your industry.

Tip 4 – Create a Content Calendar

Every month, make a date to write at least one blog post or write about a social media marketing strategy you’ve done. If you don’t regularly write about your business, you’ll have a hard time creating a clear picture of the reality of your business. If you do write about your business, people will know it’s genuine. Tip 5Speak to Influencers and Professional Bloggers Once you’ve got a content calendar set up for your business, you’ll want to take advantage of the many available social media networks to grow your social media following. Are you using Twitter, or Facebook, or another social media network? If so, you’re making a great start. But, your audience is likely there, and now is the time to take action and try to win them over.

Tip 5 – Don’t Be Afraid To Experiment

It may be tempting to stick with the tried and true strategies, but that can be a mistake. The number one factor for a business’s success is making people care about what it does. If you’re constantly creating and sharing content, your audience will get to know and trust your brand. If that’s not enough to get people on your side. Social media isn’t all about advertising. Social media is for connecting with your customers, getting feedback on your products, and giving customers the opportunity to show their support. You may not need to sell anything in your business, but you can promote your brand, build a loyal following, and gain access to new customers.

Tip 6 – Market Your Business With Social Media

Social media marketing is more than just setting up a business page and posting updates every once in a while. Today, social media is the next level of marketing. It’s a marketing tactic that you can use across all channels (web, mobile, video, and in-person) to reach your ideal customer. From an early customer referral to email marketing, or a website visit, social media provides the perfect outlet to target new customers. Social media is an ideal tool to bring your customer base and the prospects of your business together. Marketers across all industries have seen increased sales by using social media as an advantage for business growth.

Conclusion

Social media marketing is only getting bigger. Having the tools and resources available to get started is crucial, and in this guide, we’ve outlined how you can effectively use social media marketing to grow your business and increase your customer base.

How to Become a Blogger: A Simple, Step-by-Step Guide for Writers

by MYB Agency | Jun 3, 2021 | Digital Marketing

How to Become a Blogger: A Simple, Step-by-Step Guide for Writers

Do you love to write and want to find a way to put your thoughts and ideas into words? Have you ever thought about starting your own blog? A blog is a great way to share your thoughts, feelings and expertise with a large audience. Blogging is a great way to experiment with your writing style, help you build your author platform, and find new clients as a freelance writer. If you’ve been considering starting your own blog, here are a few things you should know before you get started.

Why should you start a blog?

There are a lot of reasons to start a blog. You can start a blog to build your author platform. For example, maybe you want to write romance novels, but you don’t have a lot of book sales. A blog can help you build your fan base so that you can increase your sales. Another reason to start a blog is to promote your book. A lot of books that are marketed well get written up in other blogs.

A blog post about a book that got a lot of attention on another blog will be sent to a lot of potential customers. A blog can help your writing career in other ways as well. Many of the articles in this site have been written for other sites that we’ve written for. One other advantage of blogging is that you can find clients who need your services.

How to start your blog

There are a few things you need to do to build your blog. Choose a niche Choosing the right blogging niche can be the difference between a successful blog and a flop. Be sure you know your audience. You’ll want to choose a niche that aligns with your core audience and makes you unique to your readers. First, you’ll want to figure out your audience. Take some time to think about your readers and the types of things they would be interested in.

Do they want to learn about a topic that you specialize in? Are you concerned with current events or trending social issues? Research your own demographics and use this to develop your niche. Consider your medium Once you know your audience, it’s time to figure out how you will communicate with them.

How to write a new blog post

If you’re a beginner to blogging, or if you’ve never created a new blog post before, it can be a little overwhelming. To make it easier to create a new blog post, I’ve broken down some tips for you in this article. These tips are aimed at people with little or no experience with blogging, but I have plans to add some more advanced tips in the coming months.

Let’s get started. Create a post name This may seem like a no-brainer, but you wouldn’t believe how many people overlook this step. If you’re just starting out, I recommend creating a post name that is easy to remember and easy to pronounce. This is also useful if you want to share your posts on social media. It should be something like “Writing for Writers”, “Getting Comfortable with Words” or “Blogging Success”. You can start writing guest blog on websites such as – JVALIN

How to promote your blog

Your blog is the perfect place to start your blogging journey. A blog will help you grow your list of clients and prospects as well as show off your writing skills to potential employers. You can also promote your blog through social media, but if you don’t have a following there, it won’t do you much good. You will also need to make sure you have a blog software platform to help you track traffic, analytics, and more.

You will want to use a blogging platform that includes lots of features like SEO optimization, advanced keyword research, a blog roll, writing skills assessment, SEO and traffic analysis. Another good option is WordPress because it’s free, easy to use, and lightweight. Many of the popular blogging software companies offer WordPress as a free option.

How to make money from your blog

Though blogging is free (except for your web hosting, of course), it does require some time and effort to make money from it. First, you’ll have to decide on what kind of blog you want to have. There are lots of ways to build a profitable blog. However, here are the most popular ways for bloggers to make money from their blog: Adsense Google offers free Adsense for people who create high-quality content on their blog.

However, you can start making money from Adsense by signing up for an AdSense account. Free Blog Tools You can use some free tools to create blogs with higher readership. Tools like BlogExplorer and Socialnews.io allow you to see statistics of readers who visit your site. Guest Posts Many bloggers make money from guest posting.

Conclusion

Blogging is a great way to earn income as a freelance writer, but you need to make sure you’re ready to start it. Read the tutorial in this post, and follow these tips to help you launch your blog with confidence. As a bonus, here’s a fun post that highlights the 10 most commonly missed and annoying blogging mistakes.

6 Questions to Ask When Hiring a Digital Marketing Agency in Sydney

by Jvalin Sonawala | May 28, 2021 | Digital Marketing

Marketing is one of the most important responsibilities that your company has. After all, you can’t expect to achieve peak levels of success if you don’t get your brand in front of the right demographic.

Digital marketing, in particular, is a notably effective method.

When hiring a digital marketing agency in Sydney, there are a few questions that you should keep in mind to help you determine if they are right for your business. Let’s explore the ones you need to know about.

1. How Well Can You Accommodate My Goals?

One of the most important questions to ask your prospective digital marketing agency is how well they are able to accommodate your goals. Unfortunately, not every marketing agency is able to meet the needs of the businesses they work with.

This question is essential, however, because it will allow you to gauge their reliability based on their answer.

Ideally, the agency should have a cohesive response that outlines its course of action. If they attempt to circumvent answering the question, this is a red flag to take into consideration. In a situation like this, your results might be far below what you expect.

2. Can I View Examples of Your Past Work?

To get a better idea of how your marketing agency will perform, it’s highly recommended that you take a look at examples of their past work. When browsing their portfolio, keep an eye out for two primary factors:

• The overall quality of their projects
• The diversity within their portfolio

To elaborate on the latter point, it’s best to hire an agency that has proven itself to be successful under a wide variety of circumstances. This will help ensure that they are able to handle any nuances associated with working for you.

3. Have You Worked With Businesses Like Mine Before?

You may not be able to find an example of a past project that perfectly aligns with the type of business you run. So, you may need to inquire about whether or not this agency has worked with a company like yours before.

If they haven’t, it’s not the end of the world – they simply need to outline how they plan to accommodate you.

If they have worked with businesses like yours, this is more or less a green light that they can offer sufficient results. In this scenario, ask to see related projects if you were unable to find them on your own within their portfolio.

4. How Do You Define Success?

Unfortunately, some marketing agencies will have a drastically different version of success compared to what you have in mind. For example, you might want to exponentially increase the monthly traffic that your website experiences.

However, your marketing firm might consider any traffic increase at all a successful result. As you might guess, this can easily lead to a handful of issues.

Many business owners will begin to wonder why they invested so much money and resources only to achieve a marginal increase in their performance.

Ask your prospective agency to give you their definitive version of success. As long as that aligns with the goals of your business, you’ll know that you’re on the right track.

5. How Many Other Clients Will Your Account Managers Work With?

Working with a large agency comes with pros and cons. One of the most notable benefits is that they have plenty of tools and resources at their disposal to help you hit your required metrics.

The downside, however, is that you can sometimes get lost in the clutter if they don’t have enough account managers to handle their clients. Although this might seem like a strange question to ask, it will provide insight into the type of experience that you can expect from them.

If a single account manager is handling dozens of different clients, they likely won’t have time to keep you regularly updated on how your campaign is going. Similarly, they may be notably difficult to get in touch with if they are always in different meetings.

An account manager should only have a handful of clients they are responsible for. This way, you can ensure that your business gets the level of attention that it needs.

6. How Can I Get In Touch With You?

Interestingly, it’s not uncommon for a client to meet with a marketing firm and then not hear back for weeks at a time. In some cases, they may also have difficulty getting in touch with the firm they are working with.

Not only could this disrupt your own internal operations, but some people may even begin to wonder if they’ve gotten scanned.

When you decide who to work with, establish a primary method of communication with your marketing agency. You should also determine how often you can expect to hear from them.

Depending on how busy they are, it may not be realistic to expect updates two or three times per week. In contrast, however, you shouldn’t settle for working with a firm that will only reach out to you every 90 days.

Finding the Right Digital Marketing Agency in Sydney Can Seem Difficult

It’s not nearly as complicated as you might assume, however. The above information will help ensure that you find the best digital marketing agency in Sydney for your company.

From here, you can take your marketing efforts to the next level. Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.

How to Build a Pinterest Marketing Strategy

by MYB Agency | May 26, 2021 | Digital Marketing

Steps to create a Pinterest Marketing Strategy

1. Create a Pinterest Page This should be pretty easy. When you go to Pinterest, select the “Search” button at the top of the site. Type in whatever keyword or phrase you’re looking for (and you should also include a holiday if you’re looking to attract shoppers during the holidays), then click on the “Search” button. Once your results load, you should see a lot of pins related to what you searched for. Click on a pin if you want to learn more about it, then copy the URL. Then open up your browser and save the website you want to include in your Pinterest board. 2. Choose a Blog Post Template This is where things can get a little complicated. You don’t want to get lost in the weeds, so you want to narrow your focus.

Introduction

We don’t want to make Pinterest look complicated, so we’re going to start with a fairly basic example: finding out what your audience wants to see. There’s a lot you can do with this information — not just pinning products for sale or giving a tour of your business — but we’re going to focus on the two most common uses: 1. To get the most engagement Create a Pinterest Board This is the first step. You can set up a board with whatever you want. If you work with a physical retail store, a group of friends would be a great way to share products you sell. But if you work in an industry where being an expert is key (or if you work in an industry where a visual is preferable), aboard for “Tips” would be a good one.

Consider Your Target Market

First, identify your target market. Does your target audience live within reach of your city? In a small town? Does it have a local store you can target? Does your business have local customers? Step 3How to Target Your Customers Once you know who your customers are, it’s time to think about how you’re going to reach them on Pinterest. As with any social media platform, you need to use Pinterest as part of your marketing strategy. To get started, try building a Pinterest audience. First, find out who your target audience is on Pinterest. That can be tricky. Using social media is no good if you’re not targeting your audience. So, don’t try to create a public group for the world. You want to create a narrow group of people who are like-minded.

Pin a Variety of Content

If you’ve used any kind of social media before, you’re likely familiar with the “buyer persona.” Pinterest allows you to build individual buyer personas based on what you have pinned, where you pin it from, and more. Pin the content you know and love from your other social channels into a space you control, such as Pinterest boards, then try to create some boards around topics you know the audience may be interested in. Step 4Share Your Tips Whether you’re using Pinterest as part of your organic search strategy, or you’re just simply sharing the best content on Pinterest, it’s important to share tips and tricks with your followers. People want to learn from others, but they also want to know that the information you’re sharing has been vetted by an expert.

Use Hashtags

As Pinterest is a visual platform, it’s vital to start by focusing on visuals. Think about what your customers are interested in and what types of content they’re interested in. This will inform you of the best keywords to use. For example, I always find success using the term “jewelry for women” when pinning a necklace or a watch. My audience is women, and this keyword will show up at the top of the search results for jewelry for women. You can also take advantage of thePinterest keyword planner. This tool will analyze your existing Pinterest boards to see what keywords you should be using to grow your business. To get started, simply copy and paste your keywords into the keyword planner. Pin images and videos from websites that fit with your keywords.

Be Consistent

Pinterest is the proverbial chicken and the egg situation: Consumers join Pinterest because there’s lots of content, but businesses don’t know what to post because they don’t have enough content. It’s hard to find something that’s both unique and engaging. While some have managed to crack the code, for most people, it’s too much of a pain to find the right people to reach. So be consistent. Pin a photo or a pin every day, so that you’re showing up in people’s feeds every time they search for your brand. Pin consistently. Step 6Use Pinterest to Promote Your Products When you start a business, you want your customer’s mind to be blown. In order to do that, you need to blow their mind with your product.

Engage with Your Audience

You need to engage with your audience on a personal level. This means asking them questions, showing them how Pinterest can help them, and keeping an ongoing dialogue with them. This engagement will build trust, and will also help you find valuable social proof when you pitch your services. Step 7Start Promoting Once you’ve established a personal connection with your audience, you need to get started promoting. You’ll want to push content out on a regular basis to your followers. You’ll also want to set up a feed for people to follow that allows them to stay up to date with all your content. Step 8Build Your Pro Sales Network If you’re looking to sell more, you’ll need to build a team that’s capable of providing you with the tools and knowledge you need.

Follow Influencers

It’s no secret that a majority of Pinterest users are female. So, be sure to start by following influencers in your industry, such as beauty bloggers, DIY experts, and fashionistas. This will help you gain the attention of your customers, which will in turn help you create more sales. Step 8Gather Valuable Data Another way to get started on Pinterest is to gather some useful data. Are your customers looking for certain products? How long are they looking at your site for? As you build out your strategy, keep a close eye on these things, and you’ll eventually be able to gauge the need for content. Step 9SEO Can Help A final piece of advice: SEO can be a huge help in growing your Pinterest marketing strategy.

Use Repins

A repin is a nice way to compliment a fellow Pinterest user and build up the community. If a pin receives a lot of love, you can repin it yourself, increasing the visibility of the post and potentially driving more traffic to your website. If you do repin someone’s Pinterest photo, be sure to write a friendly message in the description. It will be clear that you liked the post and that you are pleased with how they’ve managed to showcase it on Pinterest. Step 9Collect Repins When you repin, be sure to write a kind comment like this one. Be sure to provide an easily accessible link to the original post, because repins help increase the visibility of each pin, so links should be visible right on the repin page.

Use Search to Find Targeted Audience

Searches on Pinterest happen every second. That’s a lot of potential opportunity, if you know where to look. Building a Pinterest marketing strategy is all about who you want to reach, so instead of looking for a big and little brand that all look the same, focus on the tools that will help you find the perfect target audience. Head to Pinterest Search, where you can search for “Pinterest board” or “women’s fashion” to help you find the right audience. Step 10Build your brand through visuals. The first thing you need to do is grab your audience’s attention with visuals. That means regularly sharing your own “pins” and showcasing your products and services visually.