by Jvalin Sonawala | Nov 27, 2020 | Digital Marketing
V blogs are getting popularity due to the increased use of social media. We have professional vbloggers, and they are having a fair amount of fan following. Let us understand who a Vlogger is. A Vlogger is a person who uploads his videos known as video blogs. They may be uploading videos on their own life rather than writing about it. It is gaining popularity as it is always said that videos convey better than words or written material or vocal speeches. Some of the vloggers post daily videos due to increase in demand. There is a thin line between a vlog and any other video channel.
Next question arises, what is a vlog meant for? It is designed beautifully and excitingly to share experiences, thoughts and ideas with their audience who are having a similar liking or niche. There are options to subscribe to their channels and enable notifications to get regular updates on every video upload. Their popularity increases with increased subscriptions and followers.
On watching any of such videos do you feel within that, you can do it too? Or you think that there is a lot of competition and who will watch your videos amongst the numerous uploaded every day?
Video blogging has enormous potential. You need to find out your niche and design a theme you want to continue with and which will interest you, viewers. There need to be something unique about your videos to grab the attention faster of the viewers.
A survey says that more than 85% of the people in the US watch advertisement videos and their purchases are a result of them. Earlier these advertisements were a part of the television industry, but now these ads are running on your mobile phones round the clock. Hence they have a more considerable potential to reach the masses as the ads run 24/7.
Videos are more effective as the viewers are watching you who has an identity and having expertise in some area and not just an anonymous person. Further videos are a more preferred method for gaining any information. Stats say that people tend to spend 2.6 times longer time watching web pages having videos than the ones having pictures or only write-ups. What you need is some right quality equipment like cameras or phones which are getting better day by day. Videos are capable of increasing organic traffic as good as 157%.
So having said the benefits lets go through some pointers to help you become a successful vblogger.
Conceptual series of videos: It often happens with beginners that they start up with one idea in mind and make one video. They do not think what will be next video about and that whether the first video will be impressive enough to attract the audience on the second upload. So the first step is to think of content that will bind the audience for a more extended period. For that, the concept should be interesting; the presentation should be positive and enthusiastic. No one would like to see a dull video with light backgrounds and low tone. People watching your videos for the first time should be able to understand what you want to convey and what will be the next video bring in. It is a critical step to become a successful vlogger.
Quality video and content: First of all, take off the thought from your mind that your video should be like a big production house and like that of a Steven Spielberg film. No this not what the viewers are expecting. They know the difference between a film and a vlogging video. But this does not mean that you will compromise on the quality of the video. Thanks to the developments in the technology which has given the option to people with a lower budget to make videos of good quality on their own and the cost of equipment like mobile phones, tablets, laptops etc are coming down day by day. It would help if you had a good camera or even the latest smartphone with cameras of better quality. So get one and get started.
Sound quality: Like the video quality the sound quality also needs to be perfect and for this, you can either get a camera which has an option to install an external microphone or buy a USB microphone and record the sound directly on your device. Invest in a tripod which is not much expensive or place the cameras on a shelf so that the videos are not shaky and comfortable to the eyes of the viewer.
Use a teleprompter: For beginners may be challenging to speak off effortlessly. There are some vloggers popular for their natural style. So in case you are facing difficulty in to deliver the content clearly and in a structured manner, then you may need to take different takes and then splice together the perfect parts. However, this may seem to be a long process so better switch to using a teleprompter. It helps to follow the sequence of the content, and you don’t need to memorise, you need to write the script to follow verbatim. People have been following practice to make a note on a paper than reading in between, but this loses eye contact with the audience and may lead to distraction too. Teleprompting may seem to difficult to use initially, but once you feed the content and set the device in a way that you can read the content easily.
Be presentable: Everyone likes to see an excellent presentable look on the camera. We don’t mean to say here that you need to look beautiful or handsome, but at least one has to look neat and clean on the screen. A shabby messy look won’t look appealing to anyone. We are not suggesting to spend a handsome amount on branded clothes and makeup but do whatever little you can to look appealing. When a person dresses up well, it boosts the person’s confidence, and it will show in your body language too.
Conclusion: Video blogging is reaching new heights of popularity in the world of digital marketing. It has proved to be an essential tool in content marketing. So friends, if you are thinking to start vlogging, do not overthink. Sit and create content and design an attractive and unique concept for video series. There is no such time as the right time for starting vlogging. Gather the required things to create and give it a shot.
Hope you found the post of some value addition for readers who are thinking to become or are currently vloggers. In my next post, we shall give you some pointers regarding how to get people to watch your vlogs.
by Jvalin Sonawala | Nov 27, 2020 | digital marketing agency
We have gone through the benefits of appointing a outsource digital marketing agency in our earlier post. Today let us further go through the benefits of working with an in house. In some cases, an in house team makes sense as one can keep a tighter control towards focused work.
The first and foremost thing here will be to hire an effective team and develop a team which is ready to work enthusiastically towards the goals decided by the Company. Let us here assume that you have hired a good group of people who will work with dedication towards the Company’s mission. You can expect the employees to be for emotionally attached to the Company’s progress than an outsourcing agency as they being a part of the management will be self-driven to work with dedication.
Engaged attitude: If you keep your employees motivated, they will work happily and with a high level of engagement and prove to be a potent tool in the Company’s success. A tenacious team will readily work beyond limits to reach the target. You cannot expect such dedication from an outsourcing agency.
Loyalty and long term benefits: To retain a powerful team is a challenging task for any employer in this increasing competition. As an employer, you need to focus on employee satisfaction, and once your team is happy, your half the race is already won. Every new project will be taken care of by them efficiently and with required excitement to achieve success for the Company.
Focused attitude: An outsourced agency works with multiple clients, and it may often happen that their work efficiency is affected because of juggling responsibilities.Sometimes, it happens that the agency is not able to give you sufficient brainpower. In the case of an in-house team, you can get full concentration on the task assigned. However, we cannot set a rule that an in the house will always do better, and an outsource may lose focus due to workload. We cannot deny the fact that an outsourcing agency is more experienced and their primary area of work is of digital marketing. They have experts to deliver their jobs despite working with multiple clients on time.
Brand awareness: An in house team has a benefit of brand awareness in their employees. They very well know why the Company exists on a visceral level compared to an agency. They are accustomed to the Company, and its workings and however, an agency might take some time to understand it and its customers. Better brand familiarity will give a better focus on customer delight. They know the nerve of their loyal customers and are aware which form of marketing can do wonders. You can expect a perfect alignment with the marketing and sales team as they all know how and when to approach a particular set of customers.
Better control: Accessibility and flexibility both are available whenever needed in case of in house team. In case of urgency or any other scenario, you will have the unit open. Any such things can be managed without any extra cost. In the case of agencies, such items may be charged at an additional cost as the contract, and its clauses bound them.
Cost-effective: There is a misconception prevalent that hiring an agency is more expensive than an in house. But this depends on the agency you opt to hire and the work you want them to assign. Sudden rise in costing can be avoided by setting aside a budget for every department. Hiring a person will require advertisement, or appointing a recruitment consultancy. Once the recruitment is done, you might have to spend on training and onboarding the employee.
Salary and perquisite cost too is to be taken into the cost calculation. Buying software and other infrastructure for the employees is also necessary so that they can work efficiently. So when it comes to cost comparison, you need to list down all these costs and against it the charge of appointing an agency. There is no defined rule on which one will always be cheaper. It depends on the Company, the job work to be done and the duration it will require to complete the job. Try to be vigilant in taking your decision.
Marketing scenario: One cannot conclude that a digital agency can do all the job the best. Some products and some companies have products which require a fair amount of technical knowledge to assist the sales staff. Such delicate things cannot be assigned to an agent immediately as they are not aware of all the details of the product. Markets are both obscure and innovative. Some markets rely on specific marketing channels which cannot be ascended linearly or predictably. Before deciding upon which option to opt for better take into consideration the current market trend, the product you want to offer and what expertise you will need to cover it up.
Conclusion: Going through the benefits and services provided by both the hiring and in house agency we can conclude that which option will be the best depends on the Company, product, budget, the area of digital marketing you want to pitch, the level of expertise you need, the urgency of task completion, current market trends and some more.
The management needs to decide upon the best option taking into consideration the future milestones the Company wants to achieve and in what period. At times it happens the costing of employing one of them may have to be incurred to get more significant results shortly. So money wisely invested and is an earned profit.
Hope you found the post of some help to figure out the decision and it has given you clarity regarding what things are to be kept in mind while making the decision.
Digital marketing experts have suggested that the best route is to implement a mix of both house hires complemented with a digital marketing agency which may serve your purpose. After a certain point of time and some success over the period, you will be able to ascertain out which one or combination of both has proved to be beneficial to you.
by Jvalin Sonawala | Nov 27, 2020 | Uncategorized
People into business or any service industry are aware of the benefits of digital marketing if you want to reap fruits of its benefits you need to engage a team of talented people who can take charge and execute the digital marketing plan effectively.
But a question always arises as to whether to engage an “In house marketing team or hire a digital marketing agency?
There is no set rule as which option will be more appropriate. It all depends upon the need of the hour and the type of business you are in.
Digital platforms became increasingly included in the marketing plans due to increased usage of digital devices by the masses. Day by day, people started using the online channel for purchasing rather than visiting the stores personally. People have realised its worth in the recent pandemic and lockdown wherein people have found it very convenient to shop online and online companies have provided excellent services across the globe.
Let us try to understand the benefits of both one by one:
Benefits of working with Digital Marketing agency
A digital marketing agency drives result based marketing strategy as per the set targets. It is a marketing component which utilises the internet and digital technology options of the laptop, cell phones and other digital media to promote their products and services. It got a higher pace during the 1990s and 2000s, and it changed the way brands and businesses use digital marketing for promoting their products. They act as a substitute against an in house team of experts performing the same set of work responsibilities but from outside. They have excelled in their area of expertise and have a dedicated team to deliver the best.
Listed below are some benefits of engaging a digital marketing agency:
Excel and Expertise: They are connoisseurs in their field, which mainly comprises of Social media marketing, content marketing, data analysis, SEO rankings and much more. Here you have the option to ask for a particular service, and they will send their skilled staff to provide the necessary guidance to you. They are considered to have a high level of competency as every agency specialises in a particular area of digital marketing, and they deal and provide services to multiple clients. Therefore their expertise will higher, and the chances of getting the desired results increases. An agency can work with loads of clients at a time, and they are sufficiently staffed too to provide best services.
Diversified Skills: Whenever you hire an agency, you will never be hiring a single person you are hiring a team as a whole which may comprise of a fair amount of people say ten or more. Hence when you have a deadline to achieve this type of set up will be of great help as they set the entire team to work for you. A diversified group turns out to be very fruitful at the time of any problem or any issue. Being an experienced team, they can resolve the issues faster. Flexibility is another advantage of hiring an outsourced team. Since they have a team to cater to your need, in case one of the strategies is not giving fruitful results, the experts will immediately switch to an alternate plan. Hence you will not be missing the deadline in any scenario.
Scaling new heights: Every Company no matter small or big wants to rise high in the field. Success comes with a fair amount of customers and a dedicated team of talented people. If you tie up with an efficient marketing agency, you can scale these heights with quite an ease. Since you have a hired an outsource agency you are free from the headache of recruiting management personnel, developing plans and strategies, arranging a meeting to get the work on time etc. The agency will look at these things up, and you can utilise your time for other important work.
Transparency: When you are working with an in house team of digital marketing it becomes challenging to figure out whether you have hired the right personnel and you will have to give them time to prove their expertise. You might have done sufficient research work to test the talent of the personnel and might have done a reference check as well. But at times they prove to be wrong as the comments coming in from references may not be the actual truth always. If you are performing a reference check of an agency, then there are fair chances of getting the correct feedback by going through the reviews on social media and by getting in touch with their existing customers.
Active partner: An agency works as an active partner when it comes to designing the plan of action and strategies for a digital marketing campaign. But in case of an in house personnel’s, they may not always feel like expressing their views unless they are a part of the senior management. Hence the planning’s are more result-driven, and the chances to get diverted are minimal. Since they have dealt with various customers, they are capable of identifying the problems coming in at an earlier stage and keep their solutions ready beforehand. Being an experienced team, they are well aware of when to launch a particular sales promotion campaign and measures to be taken when the sales go down.
So friends have said that we have gone through some of the significant benefits of hiring a digital marketing agency. Another essential factor is the cost of hiring an outsourced team. It is suggested to plan the budget and then go for hiring so that you may not be running out of funds in the end. It is not necessary to appoint the most popular in town as they might be expensive for your pocket neither does it mean the one charging less will be less competent. Meet a couple of agencies and then decide to tie up wisely looking at the long term perspective as digital marketing is a continuous process and if you hire a good one will help you in the long run.
We shall be going through the benefits of hiring an in a house in the next post.
by Jvalin Sonawala | Nov 27, 2020 | Uncategorized
Email communication is a trendy medium of marketing for any company, no matter how big or small. The biggest concern for any business; however big or small is the same are the same as to how to write an email that a prospective or existing customer opens and reads. Despite the popularity of various social media channels email remains the most popular form of communication in the world.
A study from Radicati, there are over 3.7 billion email users across the world, and numbers are steadily increasing. Hence we understand this that how important this medium is and how effective your mail communication should be to grab the attention of your customers.
Yes, the figure is so outrageous. Can you imagine what the amount of emails being sent and received daily is? It is around 269 billion emails every day. It is rightly called the most effective channel of marketing with a median ROI that is nearly 5x than that of social media, direct mail and paid search. It has been noticed that customer prefer being contacted by brands via email or social media.
So we can imagine how important it is to write an impressive email. If your emails are not useful, you will soon tend to lose customers. It has been observed that almost 66% of the people unsubscribe from emails because the content does not align with their interests. It would be best if you make sure what the content of the mail is and whether it is going to the correct customer who has a relative interest.
Let us go through some corrective measures to get the right audience on emails :
Make a proper audience segmentation.
We all know that emails are of significance, but we do not have time to personally write an email to every customer, although it is all the more important to make every customer feel important. Hence, first of all, make a list of your customers and try to figure out their line of purchase. Not every customer may be interested in all your products; hence the first touchpoint will be sending emails regarding updates related to their purchase preference from you. Secondly, if the customer has visited your website, then check what all products he has clicked on to view the details and accordingly send further emails. It will make your email feel more generic, specific and not irrelevant or sporadic.
Make your list more refined in the form of age, gender, job profile or location. Further another option is to check the cart, what items they have bought, cancelled. It may sound impossible to send the right message to the right customer at the right time, but thanks to technology which makes this possible not only at the right time but also automated.
Understand the different types of emails
We can categorise the types of emails below:
Persuasive emails: Persuading a customer to take action. E.g., your goal is to try to convince the customer to complete a post-purchase survey about their experience. Here it would be best if you made your customer feel important and that his opinion matters.
Descriptive emails wherein you can illustrate your product or service. These are used to inform the customers about the launch of new products or services.
Expository emails to teach your audience how to do something. They provide with the facts necessary for a customer to understand a product or a service. You can name them as newsletters.
Narrative emails are for telling a compelling story. They provide knowledge about the brand and the Company USPs.
Now the next concern is to how to write a perfect email. First, collect a list of subscribers and collect email addresses from the followers to connect with your masses in one go.
- Subject Line: It is a well know quote “First impression is the last impression”. In the case of email marketing, it is your subject line. A recent survey has discovered that 33% of email recipients open an email based on the subject line. The best is to nail it the first time so that your content is read. It is essential that the subject is short and sweet and should convey what your email is about clearly. If the matter is that catchy to arouse the interest of the reader, he will open the mail body to read the content. You don’t need to be over promotional, avoid using words like “Buy Now”, Must Buy etc. Once you are done with the subject, it’s time for you to move to the content.
- Too not load too much: Keep the content short and precise and the one that carries the most relevant information. There is no need to put all the information in one mail. You always have an option to send a series of mails once the viewers are interested in your mails. Else you can also include links to your website which contains details information. Too much information will instigate the subscribers to click the unsubscribe button. A simple teaser with a link can also serve the purpose.
- Personalise the approach: As we have already mentioned, there are lots of emails sent and received every minute. Hence it is crucial to give a personal touch to impress your recipient as nobody likes to be just like a faceless number. The primary language should preferably be in the Second person. Focus on the word “you” and make the reader feel that you are his valued customer, and you are happy to offer you the best. You can get numerous examples on the net if you want to do on your own initially else a digital marketing expert can do the job well.
- Proofreading is a must: All your efforts to make excellent content for the receiver will be wasted if your matter is not proofread thoroughly. Make attempts to twice check the typo and grammatical errors before circulating your mail. Any follies will lead to a loss if impression and make you look unprofessional. It can damage to the extent that spam filters might block your emails. These things, once are done, cannot be mended easily. Hence it would help if you were utterly careful and then go-ahead.
Conclusion:
We have understood to send a perfect email, keeping in mind the points mentioned above. It can be an ideal chance to reap the benefits of good communication. It is the first step to generate more leads and sales. Keep in mind all the points and put in the best efforts to make your communication look fresh and exciting on every circulation. Avoid being monotonous else the receivers soon will be bored and lose interest.
by MYB Agency | Mar 20, 2020 | Digital Marketing
Digital Marketing for HR Industry
Oh have you thought of starting up a HR consultancy on your own? But do you know where will you be promoting your services? First and foremost thing is to stand out different from your competitors since you will be new in the field. Try and identify your unique selling point and stick and try to expand the same rather than trying to offer new things at a time. Using digital marketing medium on your own is not easy and cannot be handled single handedly due to its varied features. You will definitely need a digital marketer who can do your job in a professional way.
So who is an HR consultant and what is his job?? Let us first understand that. HR consultants are the people who ensure that the Human capital of an organisation are the people who work in the best interest of the Company. They deal in providing personnels who work with a high level of productivity and efficiency so that companies set goals are achieved in time.
Listed below are some digital marketing for HR industry which you will need in order to expel in your journey from better to best
1. Develop a user friendly website
First step for any person to move to digital marketing for advertising any business is to get a well designed website. The content of your website is very important which includes using the keywords and phrases in order to get a good ranking on the search engine. Post interviews and short videos of the employees and satisfied employers which your consultancy has provided. This helps to build the trust in your Company as the world today is driven by reviews to a considerable extent. Apart from that how to give an interview and how to face the questions are also shown by the consultancies nowadays. Demo of these tutorials should be a part of website in order to make the visitors feel that the consultancy is a ONE IN ALL package and they are ready to cater to all the needs of a fresher or an experienced person. Key highlights of your consultancy should be a part of the front page of the website in order to grab the attention of the visitor quickly
2. Social Media
Presence on social media for any business is inevitable now. Register a social media account and make your presence and uploads regularly. Your posts should be a mix of information regarding your Company and other details; share blogs having knowledgeable details which interests the people seeking for jobs. Keep your posts regular so as to be connected with your viewers. Choose the topics of your posts wisely as freshers and job seekers are always looking for material which is related to new job profiles, interview tips, body language tips during interview etc. Upload small role play videos in order to guide the candidates to deliver their best in their interviews, such videos show your proficiency in dealing with your candidates. This option of digital marketing; if used smartly to advertise your business can do wonders to your Consultancy.
3. Technical Search Engine
Once your website designing work is done. Next step is to engage a digital marketing expert who will help you work on important aspects of digital marketing and internet usage. SEO (Search Engine Optimisation) is a very important tool which helps you rank your website on a higher scale on Google page. It is utmost important that your website is secured; like it should be https and not http. If not then the visitors will feel insecureto visit your website hence security of your website cannot be ignored. The experts will ensure search optimisation for your website and also endeavour to maintain its priority in search.
4. Connect through Emails
Participate in college events and campus interview programs. These are the traditional methods of collecting data and prospective data base. Use this data base later to connect to the candidates via emails and send regular updates regarding upcoming job opportunities and new tie ups with Companies done by you. Your emails along with the information regarding job vacancies should include some other topics related to your consultancy and current and upcoming job vacancies. Such mailers keeps the readers engaged and arouse curiosity to wait for your mailers which are sent regularly once or twice a week. As a general practice an option for unsubscribe should be included.
5. Show what you are offering
Being a HR consultant you are having a fair amount of clientele who are well known corporates and big reputed Companies. Whenever there are vacancies in these Companies; make sure you include a small video and some pictures of the Company where the candidates will get to work. This of course can be done with the permission of your customers. Doing this will help the job seekers get a clear view of the work place and culture of the Company. On the other hand it will create a good stature of your consultancy as the visitor feels that you are dealing with reputed companies having good work place and atmosphere. This definitely boosts the enthusiasm of the candidates because “ seeing is believing!”
6. LinkedIn
It is inescapable to have a LinkedIn account since you are into HR Consultancy business. This is a very well known network which brings professionals, businesses and job seekers all on a single platform. Rather it is known as the core platform for any fresher or a person looking for a change in job. It is a gold mine for all HR teams no matter big or small in number hunting for talented candidates. They get choice to differentiate wheat from the chaff to their utmost satisfaction in selecting the candidate. But you need to keep your profile updated so that no wrong message is passed on to any of the prospects. Your profile should be having complete information about your consultancy and the current customers you are dealing with so that a first time visitor gets an overview of your work and proficiency.
7. Mobile app
Mobile apps are available for most of the businesses using digital marketing as a channel to advertise your product. It is a very convenient way to access the details on the phone through a mobile app. You need to ensure that the app is user friendly and has all the details related to job offers etc. In case you are running any offer or dealing in some good vacancies coming in then do flash this as an advertisement both on your website as well as the mobile app home page. This grabs attention of the viewers and you can get good prospects coming in. Apps are mostly linked to mobile numbers and emails hence any such offers can also be conveyed via sms and emails to get quicker response.
8. Google Adwords to add business
On an average around 2.3 million searches are performed on Google and these searches result into Google Ads. You have to incur a cost to get your ads reflecting as a qualified traffic to your website. Google offers paid advertisements which appear in search results as a result of words mentioned on the Google Bar which are known as Adwords. Company pages and profiles are a source of information and grab attention of the job seekers and your presentation here is your first impression. It has to be complete by all means. A professional in the field will help you get your job done well.
9.Multiple channels
Traditional marketing methods involved distributing pamphlets, newsletters, sending emails etc. Now as you have multiple options you have a chance to connect to the masses in one go just by posting your advertisement on social media channels. When you engage a digital marketer he utilises a blend of multiple channels to connect to your prospects effectively. They analyse which out of the multiple options are working best for you. Hence rather than making your presence on all the platforms of internet it is better to leave a mark and target the audience of a particular channel to reap benefits desired.
10. Updated website
Since you are dealing with HR consultancy the website needs to be up dated from time to time as the vacancies get filled in and new openings coming in, is a continuous process which keeps changing quite frequently. If this is not taken care of in time then it may happen that you find candidates applying for vacancies which are already filled in and you later have to apologise that its no more available and that wrong information was there on the website. This will result into loss of reputation and further damage to your image. Your website should be as accommodative as possible, candidates should be able to upload their resumes, documents etc on your website itself so that the communication is complete on first visit to your website. Since you are using Google Adwords and other digital marketing tools your landing page should be informative and create a concrete impression in the mind of a visitor
Above mentioned tips are not an exhaustive list of suggestions. Digital marketing is a vast and continuously developing field , on the other hand due to changes in economy and other developments in the country job opportunities are increasing along with the competition. You as an HR consultant can leave your mark provided you tie up reputed companies and suggest best candidates suitable to the job profile and the Company’s culture.
by MYB Agency | Mar 20, 2020 | Digital Marketing
Digital Marketing for Retail Industry
What is a retail market?? How is it different from whole sale market??
Retail market is basically sale of goods directly to the consumers without any intermediaries and a WHOLE SALE market is selling goods to the retailers. They procure goods in large quantities from the manufacturers and further distribute them to stores. Eg retail marketing is selling clothing on fashion outlets, selling of groceries on big super markets etc. Let us make it more simplified; a retailer is an intermediary which makes products available for selling using different channels like stores, vendor machines, shopping websites etc.
Development in technology continues to rule the retail markets as now shopping almost everything is possible online. As a retailer you have to be excellent in your digital marketing strategy else you will lag behind in the race for sure. Below are ten ways which help you survive in the competition in the world of digital marketing:
1. Impressive website
Digital market is driven by GOOGLE. People search for anything and everything on the net before taking purchase decision. Your website is the face of your Company and it has to be effective in all aspects no matter whether it is related to speed, user friendly, informative, navigational etc. Since you are dealing with retail marketing your website should be attractive to grab the attention of the visitors on first visit. Discounts, cash backs etc should be advertised in a very eye catching manner so that the customers are forced to surf further for more inquiry and then to final sales. It has to be mobile friendly and user friendly as most of the shopping nowadays is done through mobiles. Links to your social media like Facebook, YouTube, Instagram, and Twitter has to be there without fail as these are very popular channels and is a part of the daily life of the people now.
2. Mobile application
Another very important medium in the world of social media is having an up to date mobile application which is downloadable on all the versions of smart phones, user friendly, responsive, fast and navigational too. Hot selling products, discount offers should be on the main screen of the app as it is the most important aspect effecting purchase decision of the buyers. People are found shopping more than necessary to avail these offers which helps to boost up sales. The links to install these apps should be available on your social media channels in order to cover up masses as the users of social media is increasing day by day heavily.
3. Multichannel/Omnichannel Marketing
Multichannel marketing is using different channels and promotional channels together for the purpose of marketing your product online like social media, mobile, direct mail, posts on all social media etc. No matter this is an excellent digital marketing tool in hand but needs your time to time attention else you may be having presence at all the channels but may not be capable of creating an impact in the mind of the customer. You need to figure out the appropriate communication tool by understanding your customer’s behavior and preferences. This is very useful for both the small and big scale businesses as multi-channel marketing has the capability to reach the masses at one point of time.
4. Motivate the customers to take action
As we have discussed more and more people are using online medium for purchasing almost everything. Your marketing campaign should be such that your buyer feels the urgency of buying. They should feel that they have limited time to buy the stuff they need so they are motivated to make the final purchase decision. As long as the brand you are promoting is giving a clear message, the time bound purchasing only makes the customer feel the stress to buy right now else the opportunity will be lost. Currently we have festival discounts coming in several times during the year by almost all the well-known online digital marketers. Frequent buyers definitely tend to buy and rather buy more than necessary. Try to grab this time bound opportunities as and when you have
5. Social media advertising
You must be having a good social media presence; but have you invested in Social media advertising? Because of platforms like Facebook, Instagram, Twitter etc that it becomes easy for you to advertise your product for the masses to view at a time. Facebook has developed a targeting technology which allows advertisements to reachre specific audience. This feature is called FACEBOOK AD MANAGER. While posting an ad through this option the advertiser provides a set of characteristics that will define his target market. Hence you have option to customize your target audience on the basis of their gender, work, buying pattern etc. This is while surfing on Facebook you will see advertisement of the products related to your interest. By using this option your time is not wasted targeting unnecessary audience and get good leads and sales results from more prospective buyers. This was just an example and such options are available on other social media platforms also.
6. Creative videos
Videos speak better than text and pictures. Retail market is more or less related more with products like consumer durable and of day to day use. Like if a Company involved in Clothing uploads videos of the models wearing their collection is very much followed and liked by viewers. Further if these products are endorsed by famous celebrities will work like an icing on the cake. Likewise Companies dealing in food items uploading videos with celebs using their products while cooking is also very popular. These are just few examples likewise a similar pattern can be followed by other retailers also. Videos should be uploaded on all the social media channels, on your website so that followers of all the channels get a view of them. They have the capability to motivate the prospective buyers to make the final decision to purchase.
7. Customer centric approach
Customers are the essence of any business and digital world is no exception. Rather customer service and experience should be your main focus area in digital marketing as you are not interacting in person with the customer face to face. Implementing Chatbot is an excellent option to solve the concerns and queries promptly. Training the call centre staff to always have a very polite approach in dealing with each and every customer and also to train them to generate more leads. Reviews to be taken from customer and to be uploaded on the website and other channels; as retail online market is driven by reviews to a considerable extent. Irate customers calling the call to be handled with utmost care as dissatisfied customer can tarnish your image. On the other hand negative reviews and comments on social media are also a part of digital maraketing and handling them is equally important since they are read by the masses and the way you deal with them will win the trust of the new as well as existing customers.
8. Never stop researching
Online marketing and the digital work both go hand in hand and every second day new developments take place. To keep pace with the changing developments and likings you need to keep yourself updated. Research is a part of any business. You have to research about your employees before hiring them as they are back bone of your Company, research about the highest selling products and what developments can be done in your marketing strategy and how you can improve your sales. What are your competitors doing?? Have you checked? What is their area of expertise? What are their best selling products?? You should be aware of all these type in order to sustain in the industry. You can engage a digital marketing expert who are well versed with all the digital marketing tools and can help you get your desired goal.
10. Spend wisely
Social media gives lots of platforms to advertise your product but investing time and money on all the platforms equally is not a wise decision. You need to analyse which social media channel is giving you desired results and in which areas are giving low results. Use Google Adwords tool will work best when your products are in demand and target the audience who wants to buy your products or service. Digital marketing gives you all the tools and techniques to figure how what is best and was is not worthy enough for you.
by MYB Agency | Mar 20, 2020 | Digital Marketing
Digital Marketing for Real Estate Industry
REAL ESTATE…..as the word suggests is REAL—-that is tangible property that is made up of land and anything on it like building mainly categorised as residential, commercial and industrial. Commercial real estate is more valuable and stable and residential real estate is less expensive and more feasible to individuals. It also includes livestock, water and additional mineral deposits Money invested in this leads to capital appreciation and income too at the time of boom.
Real estate is mainly managed by Real Estate Developers whose job is to buy, sell and rent buildings, land, arranging for lands to construct new buildings, rent residential properties. They are the ones who buy land, arrange for finance for real estate deals, also renovation of real estate etc. Hence it is a varied field and definitely requires good expertise to deal with it.
Internet users today search for anything and everything on GOOGLE and buyers for real estate also are looking to finish their leg work on the net before engaging the experts. Buyers mostly look for options online when they are thinking of buying a house. Thus it is inevitable for real estate developers to make their effective presence online to survive in the world of marketing.
Below are the tips – Digital Marketing for Real Estate Industry
1. Social Media:
First step in the digital marketing world is to have your profiles created on all the popular social media platforms life Facebook, YouTube, Instagram, Google + etc. It starts with purchasing Facebook Business Ads, Google ads to sharing photo albums of the property which leads to creating a good and impressive brand image and in turn creating prospects for good business boom.
2. User friendly website:
A user friendly and fast website is a must demand for a realtor as the website will be loaded with pics and videos and to develop the same will be a web developer’s nightmare. But if you engage a professional designer and figure out what is the requirement of the current set of customers as per the current trend you can get a good responsive website created. On the other hand, since most of the work is done on mobiles your website needs to be mobile friendly. Your website should contain list of all new things and upcoming projects coming in, content should be capable to guide the customer for final purchase. Added feature of chatbots is a very good option in order to bind the customer for more discussion and take him towards further purchase inquiry.
3. Develop an email campaign:
First thing before starting an email campaign is to gather a good amount of data base. No matter digital marketing has its importance but the traditional methods still hold their importance. Participating in local campaigns, distributing brochures etc is still a very much accepted method of contacting people and getting their details during such campaigns. Later you can use this data in contacting through email. Nevertheless your email should be attractive and having all the relevant information with hyperlinks to your website. People should be forced to open your mail and read the details. However one should be careful that you should not be bombarding the reader with repetitive mails every second day so that the reader soon unsubscribes you out of anger.
4. Create a blog
Blogs are very important medium to get better SEO results. Content of your blogs using Adwords will help you getting higher results on the web pages. Blogs covering different topics related to real estate and current news in the world of Property dealing will not only interest prospective buyers but also other developers who are related to the same field. You can also invite some well-known personalities to write about your Company on your website. Adding videos and photos of your upcoming projects and current sites will help you grab attention and also make your blog look attractive.
5. Hire a photo professional
This point comes at the first rank on the tips section. Real estate relies mainly on the quality of the photos. Hence you need to be prepared to invest a pretty good amount on a professional photographer. Photos and videos of poor quality will create a bad impression about your company and its standards in the mind of the inquirer and as we say first impression is a last impression hence you cannot afford to do so. These professionals in the field are well versed in the skills and know their job well of where to highlight what to grab attention of the visitor. On the other hand; good photos covering all the areas of a site or a flat will help a buyer to make his decision to further inquiry as now hardly have time to visit all the sites personally. Viewing photos and visual tours will help them to make further decision if they find the place as per their requirement. Further you can also upload these pics and videos on social media, websites, on google pay ads etc.
6. Google my business page
Setting up a Google My Business account page makes it easy for users to find you in Google search, Google maps and Google +. Currently this is a very popular option to advertise your Company and its products. Products and companies appearing on Google + are considered to be more reputable and hence you can win the trust of the viewer’s easily. You need to make sure that when you reflect as a search result further details of your website, address etc are reflecting on the business page. It also gives you the option to find insights on how customers searched for your business and from where these customers are inquiring from. You can also track as to how many people called you viewing your business page and what is the success ratio on the search engine. This is an excellent tool to find out the success ratio of your website and business page.
7. Monitor your SEO
You have done the base work to engage into digital marketing but you cannot relax by just implementing the techniques. SEO has many benefits but without monitoring you cannot get the desired results. SEO is a critical technique to drive leads to your website and when this is done correctly it will drive leads to your website. Google and other search engines are always into continuous upgradation and changing their algorithms. Hence you need to be checking your status on a regular basis and see to it that the social media pages, back links, meta titles and online descriptions are a part of your SEO implementation. Further blogs posted should have a high value and long form content and have to updated on time to time basis with the changing trend.
8. Some social media rules
Make sure you have accounts on all popular networks Facebook, Twitter, Pinterest, Google. Your contact details should be available on the platforms. There are chances that the people who visit you may want the pics they have liked to share with their friends and family, hence there should be option for social sharing. What are your competitors doing and how do their websites look like ? How do their websites look like should be checked at regular intervals. A good digital business card is also one of the basic requirements.
9. Host a webinar and virtual tour
Webinar and online workshops is an excellent digital marketing technique to share your expertise in the field. These can also be arranged in colleges for students who are pursuing civil engineering. This tool has the capability to reach the masses and very useful in communicating the concerns of both the sides of operations. A virtual tour should be a part of your webinar so that the viewers can know what your Company is and its work is all about. A virtual tour is capable to make the viewer feel like being at the place physically and has the capability to effect their buying decision. These methods are interactive in its kind and an excellent method to convert a prospective lead to final sale.
10. Testimonials and reviews from old customer
People using internet tend to check reviews before ordering or inquiring anything. This can prove to be of an advantage in real estate sector also. Collecting testimonial from old satisfied customers, videos fro with a tour to their home and capturing their experience will do wonders. Good reviews definitely leads to good business. These testimonials and videos should be shared on all social media platforms and on the website too. You can also circulate them to your customer base via emails, flyers in newspapers etc. Some reviews can be negative also and how you have dealt with them to the final satisfaction of the customer can also be posted. Such review helps to build the trust of the reviewer and better leads and better business.
To summarise real estate industry holds a very important place which is related to dreams of the people to live in their dream house and flourish in life. Sentiments of people are attached to their buying decision. Hence it is the marketing skills which will reap you good fruits by catering to the emotional part of the buyers
by MYB Agency | Mar 19, 2020 | Digital Marketing
Digital Marketing for Pharmaceutical Companies
Digital market is capturing the traditional market in every business; and pharmaceutical industry is the next frontier. This industry has always been stunted with regulatory restrictions as it is dealing directly consumers life and health. Companies in this business hardly get to interact with the end users of the product as the patients who entirely depend on the health care provider’s medical knowledge and advice.
But now this is not the case since digital marketing has entered into each and every business in the world. Patients with the increased usage of smart phones are becoming more and more digital savvy. Soon the line between the Pharma companies and the patients will be quite blurred. Companies which are charting out futuristic growth are undoubtedly targeting the entry of digital marketing in their marketing growth.
Listed below are some points to be considered while switching to digital marketing for Pharmaceutical Companies
1.Content Marketing
What is content marketing? It is one of the tools of digital marketing which involves creating and sharing videos, blogs as posts on social media platforms. It is not intended to promote a particular brand or product but to stimulate interest in similar products and interests. Social media is an essential part of digital marketing wherein content related to your product and business are shared as posts on various social medial options. Likewise Pharma companies can share information regarding their medicines which are capable of curing certain diseases. Engage a well known expert in the field of medicine who can write blogs on your behalf mentioning details about your medicines. The content which they write will be read and trusted by the readers as they are renowned personalities in the field.
2.Blogs
Further to content writing the next thing which you can take in your list is blog writing. Post blogs related to health issues and remedies regularly on your website. The bloggers you choose should be known people in the field or who have some position in the medical field. More and more people are getting health conscious due to increasing health issues across the globe. Hence such blogs will definitely gain attention of your visitors. Along with the posts you can advertise your product which is in conformance with the topic of your blog. This will help people to relate to your product more easily. Short videos of satisfied customers and celebrities who have proved to be satisfied users will help you gain more recognition as a seller of good products
3. Website a must
First and the foremost thing is a well-designed and user friendly website. This will be more visited by consulting doctors, physicians etc. So you need to ensure that the details on the website are correct and updated regularly. Contact details and upcoming and high selling products should be flashed on your website front page in order to grab quick attention. Videos showing the usage and side effects of the medicines should also be included as it becomes easier for anyone to understand whether to consume the drug or not. Most important thing is the list of chemists city wise to be included so that the people looking for them can easily purchase the medicines.
4. Partner up
There are small companies coming in who are having their own personalised mobile apps where you can order medicines of almost all well known pharmacies. They also provide you additional discounts if your order crosses certain amount. It is a very convenient way to order as the medicines are delivered at your door step even without delivery charges at times. This option of digital marketing is getting very popular among the aged people who are not able to visit the stores personally due to health issues. Partnering up also means combined marketing and publicity. Both of you can advertise your company on your respective social media channels and websites which will enable you to get more and more recognition and in turn sales.
5. Search Engine Optimisation
SEO can be considered the most important tool of digital marketing. With our content in place we need to focus to perform better day by day on the SEO front. A digital marketing expert is the best person to guide you in this and would rather say do the job well. Content marketing and SEO go hand in hand and one cannot survive without the other. Good work done in creating good content will be paid off on the SEO front. SEO is the process of getting more and more traffic to your website with the help of organic search engine results. A digital marketer knows how to use this feature to the optimum to rank your website higher on the Google Page. Doctors, health experts, patients when search for certain words which are a part of your content which makes your website more noticeable on the Google page.
6. Online reputation
Google rules the internet across the world. 8 out of 10 people tend to search for information before buying or booking any kind of service on the internet. Once the search is done next are the reviews of the product they look for. Reviews definitely affect the purchase decision of any consumer and pharmaceutical companies are very much prone to negative publicity as they are dealing with a very delicate and crucial part of human life which is health and well being. So what you are online is who you will be in the minds of most of the people. Hence just concentration on branded keywords is not enough you should be looking for negative keywords as well in order to see that your online reputation is not harmed. Once these negative keywords are identified create a positive content in order to overcome it in order to avoid further damage to the brand image.
7.Chatbots
Chatbots are a very famous option of digital marketing. It is a piece of software that conducts a conversation with a visitor with the help of textual methods. Chatbots are a part of your website in order to guide the visitor for any query or concern. It is a popular technology innovation which is sounding to be more and more human due to increased usage and development in the field. They communicate directly with consumers, doctors or medical representatives to guide them about your product and how to use them. Chatbots can be used as virtual nurses who help the patients to maintain their prescriptions, book appointments with the doctor and even use as sending alerts when they need to take medication. It is a very useful tool as it resolves any concern immediately and the visitors are happy as their concerns are answered right away
8.Social media bee
Social media is ruling the digital marketing world and you cannot escape from it either if you intend to be a successful business company. More and more usage of smart phones is resulting in more and more internet addiction. No business can survive in today’s world without its presence on the internet. Since you have your website in place you need to start a social media account and channel on Facebook and YouTube in order to make your presence feel and gain attention. Regular posts / blogs on health and product related information should be uploaded on these platforms. Earlier such articles didn’t used to gain attention but since the health related issues are increasing people find these posts interesting and do like and share them further. But the most important part is that you need to abide by the rules and regulations imposed on the Pharmaceutical industry as any breach will lead to serious implications harming your branch image. So make sure you don’t invite any unwanted trouble!
9. Be Multilingual
To understand medicinal language and composition is not every ones cup of tea. So the language you use should be easy and simple and able to convey the actual information effectively and easily. Next thing which you need to imply is to post your content in multiple languages as most of information comes in English language only which everybody is not able to relate to or understand easily. So in order to make your work more effective use different languages in your posts. However to use multilingual strategy to its full potential; it is not just enough to just translate the content in various languages. You need to develop a process of messaging specifically to various markets keeping in mind their desires, challenges and life style in mind. This use of posts in multi-language can be region specific in order to make easier to implement and cover masses belonging to the same region.
We hope that the above mentioned industry specific tips will be helpful to make your digital presence felt. Implementing digital marketing in Pharma industry has the potential to change the face of the industry. A strong digital marketing strategy will help you survive and stand out in the cut throat competition. You just need to be ready to accept the change and plan a mix of traditional and digital marketing action plan for your Company.
by MYB Agency | Mar 19, 2020 | Digital Marketing
Digital Marketing Tips for Fitness Industry
Fitness industry is gaining more and more importance due increased health awareness for wellness among people. It is a varied term now and not limited to just going to the Fitness. It is expanded to watching videos at home and exercising, installing mobile applications etc., uploading videos on YouTube on various topics related to health and fitness. Thanks to technological development that it is easy for the masses to have access to this fast developing world of health and fitness.
Whether you are owning a small gym or a large chain of gyms, marketing your fitness club is very important part of running your business successfully. Actually for this industry word of mouth has found to be very beneficial as people tend to speak about their good results in weight gain and loss both; and if you have delivered good results then the other person will immediately ask the name of the Fitness he/she has been going to.
Below listed are some tips for developing an effective digital marketing tips for fitness industry
1. User friendly website
First step towards digital marketing is to get good designed, attractive and user friendly website. Since you are into Health and Fitness business your website should be attractive in order to attract the attention of the visitor. Website should be simple to navigate, club locations should be on the first page and it should have presence in search engines. Although creating a website on your own is not an easy task and paying someone in the initial stage of the business turns out to be costly. However using digital tools to create a website on your own may not give desired results as engaging a digital marketing expert may turn out to be expensive initially but the results you want will pay off. Flashing promotional marketing campaigns with an easy sign up option will lead to good amount of inquiries and later closed business.
2. Using local SEO
This is the most cost effective and result oriented option. We have often found people looking for Gyms near my area, best gyms in (Name of City), fitness clubs near me, etc. These are the keywords used in local search engines to give you a high ranking on the Google search results. Ensure you use these local keywords in your content. Name, address and phone number should be part of your website to get good results on leads. Using local citation is also very beneficial. It is a combination of your website address, phone number and address as part and result of SEO. These local citations also have an option to review and give ratings to your services which gives an added advantage to get more inquiries and customers. If you have multiple branches then create a dedicated page for each branch with the city names. You can also go deeper in your descriptions mentioning multiple landmarks to identify the gym’s surrounding area. These descriptions will not only prove to be a good opportunity to advertise your club but also to provide a good way to help your search engines rank higher on GOOGLE.
3. Track your performance
Once the job work of marketing is planned and implemented by the digital marketer, next step is to check the performance. Online marketing gives you loads of options to market your GYM on different social media channels like Facebook, YouTube, Instagram, Twitter etc. It is not necessary to use one and all the platforms together. Doing so might not give you desired results as you may be Jack of all trades and master of none. Hence it is better to excel in some more well-known and followed options rather than getting average results in all parameters. Use of Google Analytics helps you monitor your results on different areas. You may need some assistance from an expert to figure out the same. Once you set up a goal; attach utm tag (snippets of code) to each link you send on social media platforms, newsletter etc. You can build UTM tags by simply naming the campaign, the medium and the source. Once this link is sent out and a visitor clicks on it and the goal you have set up on your website, it will reflect in Google Analytics.
4. Influencer
Customer’s purchase decision of 21st century is driven by celebrities to a considerable extent. Celebrities endorsing your fitness club through videos, small clips on whats app,Facebook etc creates a good impression in the mind of inquirers. Videos where these celebrities are doing exercise in your GYM, photos on different channels should to be a part of your digital marketing campaign. Another option is to invite well-known people of the fitness world (sports person, film stars etc) to write a blog on your website about your GYM, health benefits of going to GYM, different types of exercises and their benefits etc. Such material is of interest for many viewers and people are often found striving hard to regularly hit the GYM but are not able to do.
5. Video marketing
Exercising and hitting the GYM regularly is a tough job to follow regularly. People are often found paying yearly subscriptions and then not going the GYM regularly. Videos showing that workouts in your GYM are not boring but are filled with fun. Shooting videos of your existing customer enjoying their workout session, videos showing variance in the session every day with different forms will interest old as well and new members. These videos should be uploaded regularly on all social media channels. Streaming videos of satisfied gym members sharing their weight loss story will help you gain trust and confidence of new members.
6. Mobile app
This is a very well-known option nowadays. Having a mobile app will help your members to not miss their workout session when they are unable to hit the gym and can do guided exercise at home. On the other hand there are people who do not wish to come to the gym but prefer to work out at home. For them mobile app is a very good option. You can earn income by giving options and discount offers on yearly subscriptions to the new members and this will be another source of income for you. Nevertheless, here you need to ensure that the workout sessions are not boring. Variations in every day sessions needs to be incorporated in the app. Fun with exercise should be your motto else soon the subscribers will unsubscribe you and you will lose potential amount of earning.
7. Refer and earn
Your current members can turn into a blessing in disguise for you. Since you are already providing excellent services to your existing members they will be more than happy to refer your GYM to their friends and family. Referral program can be helpful here. You can provide discounts to existing members at the time of their renewal by giving them discounts by referring some new members. This will motivate them since they are getting discounts on yearly fees and you will be getting new members. During slack season you can ask your existing members to invite their friends and family to enroll into your free sessions for a week or so in order to come and experience your services and atmosphere.
8. Team up
Health industry is not limited to hospitals, clinics and gyms, it is a vast field now involving nutrition experts, fitness apparel stores, personal trainers, physical therapists. Team up with them by giving them some incentive on referring inquiries from their existing set of customers and patients. On referring their customers can be offered good discounts on yearly membership. These all are very lucrative offers which can be used to catch the nerve of the prospective customers and get more and more memberships. Both of you can advertise each other on your respective websites and other social media platforms and increase the business; working unitedly
9. Weekly newsletter
Staying connected with old as well as new members through mails will keep you in their mind. Weight loss success stories of members with all other members will make them feel the connect and the person whose story is shared shall feel motivated and happy with your gesture. Those members who have left your GYM may not have unsubscribed you from their mailing list hence receiving mails will make them feel their importance and they may refer you to some more prospects. Free coupons on immediate subscription will attract the eye balls instantly and give you more business. However you must not forget to add a link to unsubscribe your mails just in case the receiver is not happy receiving your mails
10. Remarketing
It may be that the visitor did not do the final purchase on visiting your website, so you try to target him elsewhere on some other social media platform hoping that he will notice you there and come back to your website for further inquiry and final purchase. But such kind of purchase is not measurable easily. It is been observed that website visitors are more likely to convert into final sale than other prospects. You can create remarketing ads for people who visited your pricing page with content that offers a promotion only if applied online. This may lead to more membership’s .Hence in this way you can measure the success ratio easily and accordingly plan your future marketing strategies
Finally to summarise fitness world is undergoing constant change and facing increased competition. With digital marketing coming into picture things have become easier to reach the masses at the same time provided we use the technology effectively.
We at the Site Analyticz are here to fulfill all your dreams of success!!!! Please get in touch with us. We will be happy to help you !!!
by MYB Agency | Jan 14, 2020 | Digital Marketing, insurance
Digital Marketing for Insurance Companies
Insurance industry holds a very important place in the world of uncertainty today. Let us first understand the definition of the word “INSURANCE”
Insurance Companies are the ones who offer risk coverage against various types of uncertainties in the form of a contract between the insurer and the insured. The insurer undertakes to make good the loss of the insured against a small amount of money which the insured pays to the insurer which is termed as PREMIUM on regular basis. The amount paid by the insurer is guaranteed in case all the terms and conditions agreed upon at the time of signing the insurance contract is are fulfilled.
As an industry it is at a growing state as still many businessmen, individuals etc are not aware about the benefits of and the concept of insurance. Out of the lot the customer who know about insurance are aware about the benefits of insurance and they have all the information on their fingertips. Before making any decision they do lot of research, read reviews, visit websites etc. Hence it is inevitable for the insurance companies to adapt this changing funnel and remain in touch with the customers at every stage of the customer’s journey of insurance right from the purchase of the policy to claim settlements in case it arises.
Below listed are some tips to increase your business with the help of
Digital Marketing for Insurance Companies
- Brand build up
Branding should be designed in a way that it is cohesive on all platforms; both offline and online platforms. It is very crucial to have a uniform and strong brand image on all areas of marketing. Your sales are directly related to your marketing as it creates first impression of your company in the mind of your prospective customers. You need to ensure that your offline and online marketing look is the same. The look should be such that it leaves a good impact in the mind of the researchers. Branding should be attractive to grab the attention of the customers. Key features of your products should be highlighted on both the offline and online marketing platforms.
- Performance driven website
Website of any company of any industry is the face of the business. It is the one which leaves an impression on the mind of the visitors. Most of the research work today is done online and websites are the most common tool. You need to ask yourself!! You should ensure that your website is designed in such a way that all the required information is easily available to the first time visitor on his visit to the website. In case of scope of modification, corrections do the same asap. Apart from the website being attractive it should also be easy to navigate and user friendly. Pages should be focused on driving attention and later to inquiries and purchases. Login details can be a part of inquiry which will give u dual benefit; one u can get contact details by keeping one of the mandatory field and further leading it to type of product the customer wants to purchase. Chatbots should definitely be a part of your website; so that some concerns or questions of the customers can be promptly attended. SEO techniques should never be to give better priority to your website
- Effective content marketing
Choosing an insurance provider is not an easy; due to varied insurance products and features. Customers do lot of research work before purchasing. The General insurance policies are required to be renewed periodically hence the customers might opt to change the service provider every year due to better features, cheaper premiums, better services etc. Effective content marketing will help you reach wider audience. Effective SEO techniques along with good content will help you to increase organic traffic to your website and help your content rank higher on GOOGLE. Content marketing can be in the form of regular blogs, posts, newsletters which are effective and useful. New developments, updates coming up should be a part of your posts in order to keep your prospective buyers and customers well informed. This will help you to be in mind of your customers whenever they are seeking for a good insurance provider.
- Engage people on social media
Social media is considered to be the most popular medium for marketing. Interesting videos conveying message regarding importance of insurance uploaded on the platform will help you grab attention of the users. Videos always convey better than written communication as it is easier to understand the message behind the video and what it wants to convey. Regular posts with current updates on insurance and company’s development should be a part of your marketing plans. You can also include small surveys / quiz in this; in order to create engagement with the viewers. It helps to attract interest of the viewers and invite inquiries.
- Advertisement to acquire leads
Paid advertisements are very effective in digital marketing. You have many platforms to advertise your Company and products on social media like Facebook, YouTube, and LinkedIn. Ads when coupled with high performing landing pages will keep the customer interested to research more. These advertisements are designed by experts in the field; to touch the emotion of the viewers which gives recognition to your Company. You can use a particular concept in your advertisements and target a particular age group for life insurance policies and a particular area for general insurance policies. This helps to touch hearts of masses of all groups. These advertisements should be a part of your website also in order to grab the attention of the viewer immediately on visit. The content here again should be displaying the key feature of your Company and its products in an effective manner.
- Lead generation through digital media
Digital media gives you so many options to generate lead and different platforms to get in touch with the customers. Your website on the customer’s first visit asks for his contact details wherein the email id will be a part and the contact point for you to get in touch with the lead. Some even have options to feed in contact numbers which help you to get in touch with the customer personally. These options are to be used diligently and smartly as the prospective customer should not feel like a nuisance due to repeated emails or calls. Your first time approach here plays a very crucial role as it will be the one which will create a good or a bad impression about your company or product. Good marketing skills here will be needed and you need to be very careful while choosing your marketing person who will be assigned the task of first time contact with a prospective customer
- Chatbots
Large insurance companies are found using Chatbots on their websites to handle large volumes of customer queries every single day. These are found to be helpful both to the customer as well as the agents who are giving quotations to their customers. Chatbots help you answer general queries promptly and you do not have to wait to speak to customer service any more. This is also a cost effective tool since they are data driven and can handle good amount of concerns raised. On the other hand your call centre will get lesser amounts of calls of queries which a Chatbot can handle. Manpower can be utilised for other inquiries which a Chatbot cannot handle. Care definitely needs to be taken what chatbots are handling as there should not be any miscommunication in handling the customers. Any mishap will lead to serious customer service issues, so this area needs to be utilised with utmost care.
- Invest in SEO: One who finds you will only contact you
So in order to interact with you; people should be able to find you. Most of the online inquiries begin with search engines. You need to somehow get to the top of the list in the search results. People are found having a tendency to continue their search on the first page of the Google and not moving further to other pages. In order to get a higher ranking then you need to invest in SEO. There are the professionals who help you get desired results. Your website needs to be secured, mobile friendly, having appropriate speed, quality backlinks, optimised images and having good quality content to get good traffic. All this is managed well by SEO experts and trust me your money will be paid off once you see the results.
- Pay per click advertising
You have understood the need of SEO and its results. However you need to understand that all search queries do not give high commercial intent and some will be on the lower side. Most of the high intent searches will be covered up by ads and since mobile traffic has outpaced desktop traffic more and more people are clicking on paid ads. If you choose this option you need to make sure you engage with a good Google partner who actually knows what they are doing and what do you expect from them otherwise you will end up wasting your money. Your advertisement again should be effective and showing all the key feature of your company and its product features. It should also show clearly how your company is different from your competitors. Customers mostly are looking for cost saving options in purchasing any type of insurance and getting good value for money and the same should be the focus area of your advertisement in order to grab attention of the masses and invite more and more inquiries
- Blog
The most popular medium helps you generate traffic to your website. Regular blogs on different topics related to insurance will help you build trust with the customers and also know about your Company. Connect can be built with the help of initial inquiries and concerns raised to be answered promptly will lead to trust building. Content of the blog again should be precise, effective and not too lengthy in order to bind the customer.
To summarise, insurance being a vast field needs continuous up gradation and branding as competition in this industry is increasing day by day as lots of companies are coming up with more and better products. Here the theory of survival of the fittest will work well and efforts to create a life time relationship with the customers for all his insurance needs will be taken care of.
